For readers seeking a global, market-savvy view of agriculture, Seed World Europe is pleased to highlight the columns of Franco Brazzabeni, an international agribusiness consultant with deep commercial and marketing expertise.

As a Board Member of Italy’s seed association Assosementi and an active contributor to several ISF groups, Franco brings both strategic insight and on-the-ground seed sector knowledge to his writing.
His perspectives connect market trends, consumer shifts, and emerging technologies, offering readers a clear look at how the seed sector is evolving worldwide.
As we close out the year, we invite you to revisit his latest thought-provoking contributions that illuminate the opportunities and challenges facing our EU seed sector.
Against Hunger and Food Poverty, Oct. 2025: https://www.seedworld.com/europe/2025/10/06/against-hunger-and-food-poverty/
E-commerce, Opportunities and (Many) Risks for the Seed Sector, Aug. 2025: https://www.seedworld.com/europe/2025/08/08/e-commerce-opportunities-and-many-risks-for-the-seed-sector/
FAO Photographs the Global Agri-Food Industry, April 2025: https://www.seedworld.com/europe/2025/04/03/fao-photographs-the-global-agri-food-industry/
New Consumers for New Markets, Jan. 2025: https://www.seedworld.com/europe/2025/01/20/new-consumers-for-new-markets/
IoT: An Acronym to Remember, Nov. 2025: https://www.seedworld.com/europe/2024/11/27/iot-an-acronym-to-remember/


