What happens when a company known for tolling decides to reinvent itself?
In this 75 Seconds with Seed World, Joseph Young, director of business development at Summit Seed Coatings, breaks down how the company has evolved, from its traditional tolling roots to a more research-driven, purpose-led approach to seed enhancement.
With new investments in R&D, expanded services, and a sharper focus on proving economic return through third-party research, Summit is redefining how seed coatings and seed treatments create value.
In 75 seconds, Joseph shares what’s changed, what hasn’t, and why the future of seed enhancement may look very different over the next decade. Click on the video above to find out more.
