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Why Most Ag Companies Get Executive Leadership Wrong — And How to Fix It

Seed World webinar – Attract. Develop. Succeed: How to Build Leadership That Drives Performance, featuring Aaron Locker of Kincannon & Reed. April 9, 2026 at 11:00 a.m. CDT.
Seed World and Kincannon & Reed are hosting a free executive leadership webinar on April 9. Register to save your seat.

You can have the best seed in the market. A proven agronomy team. A distribution network built over decades. And still watch your growth stall — because the leadership decisions didn’t hold.

Promoting the wrong person. Losing a key executive with no one ready to step in. Bringing in outside talent that never quite fits the culture. These aren’t rare failures. They’re the most common inflection points in ag company growth, and most organizations navigate them without a clear framework.

On April 9 at 11:00 a.m. CDT, Seed World Group along with Kincannon & Reid, are hosting a free executive leadership webinar designed specifically for ag industry leaders facing exactly these decisions: Attract. Develop. Succeed: How to Build Leadership That Drives Performance.

Ag Executive Leadership Development: Three Areas That Matter Most

How to spot leadership gaps before they cost you. Most ag companies overestimate the strength of their bench. This session examines how to realistically assess your leadership capacity and identify gaps before they show up in your results.

How to develop leaders from within — and keep them. Promoting a strong performer without giving them the tools to lead is one of the most expensive mistakes a growing company can make. Expect practical frameworks for building leadership depth internally and preparing your next generation.

How to recruit external leadership that actually fits. When internal capacity isn’t enough, the hiring decision gets complicated fast. The panel will cover how to evaluate candidates and balance seed industry experience with broader executive competency.

Who’s on the Panel

The session features Aaron Locker and Stephanie Liska — Managing Director and President at executive ag search firm Kincannon & Reed — alongside Shawn Brook, President of Seed World Group, moderated by Madeleine Baerg, GM and EVP Operations at Seed World Group.

Following the main discussion, Aaron Locker and Jon Leafstedt, both Managing Directors at Kincannon & Reed, will take live questions. Between them, they’ve helped ag companies of all sizes navigate some of the most consequential leadership decisions in the industry.

Bonus: Ask Aaron Anything — One-on-One

Aaron Locker is offering a limited number of private one-on-one conversations for executive leaders who want to work through a specific leadership challenge. Spots are limited.

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