The Manitoba Crop Variety Evaluaion Trials (MCVET) Committee has entered into an agreement with Seed World Group to publish Seed Manitoba magazine beginning with the 2026 edition. The partnership will ensure the continued delivery of independent, trusted performance data to Manitoba farmers and industry stakeholders.
Seed Manitoba – Manitoba’s seed guide – has long been regarded as a key decision-making resource for crop variety selection and will also benefit from a newly redesigned seedmb.ca website developed by Seed World Group. The new digital platform aims to enhance access to variety trial data and improve usability across devices.
“We’re pleased to work with a partner that understands the value of independent data and knows how to deliver it to growers in meaningful ways,” says Dennis Lange, provincial pulse specialist with Manitoba Agriculture and co-editor of Seed Manitoba.
“Seed World Group brings a strong track record in the seed industry, and we look forward to working together on future editions.”
“Seed Manitoba plays a critical role in delivering transparent and regional variety information to Manitoba growers,” adds Jennifer Seward, chair of the MCVET Committee and executive director of the Manitoba Seed Growers’ Association. “We’re confident this collaboration will continue to support informed seed choices across the province and enhance our online presence.”
Seed World Group is a global leader in seed industry communications, with a deep history of supporting the sector through specialized media, marketing, and business solutions. Founded in Canada in 1994 as Issues Ink, Seed World Group understands the needs of producer-focused tools like the Seed Manitoba property and will support MCVET in continuing to deliver trusted, unbiased information to the seed industry and farming community.
“We’re honoured to have been chosen by MCVET to steward such an important resource,” said Shawn Brook, president of Seed World Group. “Our team is committed to helping Manitoba growers make confident, informed decisions. With print and digital improvements, we aim to enhance the user experience while maintaining the guide’s integrity and purpose.”
Seed Manitoba is published annually, summarizing data from regional variety trials produced by MCVET across the province. It is the go-to resource for variety performance, agronomic characteristics, and crop comparisons for Manitoba producers. The first edition under the new partnership will be released in December 2025.
