Building an Ecosystem Instead of a Blueprint | On The Brink: Season 2 – Episode 15

Building an Ecosystem Instead of a Blueprint

The federal research cuts announced in January reach well past any single crop. Agriculture and Agri-Food Canada confirmed it would eliminate about 665 positions and close seven research sites, part of a 15 per cent reduction to the department’s budget over three years. The Prairie stations on that list run field programs supporting breeding, disease, agronomy and insect research, minor use pesticide registration and regional variety trials, and the five Saskatchewan commodity groups that raised the alarm together represent barley, oats, oilseeds, pulses and wheat.

So the sector has spent the months since asking what replaces it. Dan Wright thinks that is the wrong question.

“People keep asking me, what’s the plan? What’s the blueprint?” says Wright, chief executive officer of Seeds Canada. “And I think that’s the wrong question.”

He is not withholding a plan. He is arguing that no one has one, and that expecting one misreads what is being built. “There’s not a perfect master plan handed down on high that we have,” he says. “It’s an ecosystem.”

An ecosystem is not a plan

The distinction matters more than it sounds. A blueprint is a design someone hands down and others execute. An ecosystem is a set of conditions that has to be built and then maintained by everyone inside it, and it does not have a single author.

That reframing changes what the sector should be working on right now. “We’ve got the vision already,” Wright says. “I think the work on how we’re doing and building the conditions is where we’re at now. We’re at an inflection point.”

The destination, in his account, is settled: a thriving, innovation-driven system where collaboration and competition sit side by side, diverse investment is attracted, and farmers get real choice in the varieties they grow. The mechanism is not.

The vision exists in writing, in one corner of the sector

The general vision Wright describes has been written down once, for two crops. On May 7 in Winnipeg, the Canadian Wheat Research Coalition convened stakeholders in wheat and barley breeding and issued a joint statement setting out a shared vision, alongside nine guiding principles and an explicit acknowledgment that the path forward is still fluid. The signatories are the CWRC, the Canadian Barley Research Coalition, Seeds Canada, the University of Manitoba, the University of Saskatchewan Crop Development Centre and the University of Alberta’s Faculty of Agricultural, Life and Environmental Sciences. AAFC representatives attended. Seed World Canada covered it at the time.

The statement’s language and Wright’s language track each other closely, down to the phrase “inflection point.” He does not name the document in the episode, so the overlap is an observation about wording rather than evidence that he was working from it. What the record does establish is narrower and still useful: his own organization signed it.

Scope is worth being precise about. Wright speaks in whole-sector terms and never limits his argument to a crop, but the only place the vision he describes has been formally agreed is a wheat and barley table. That gap is not a contradiction. It is unfinished business, and nothing in the episode or the public record says how the rest of the sector gets folded in.

On who should lead, he names a name

“People ask who should lead,” Wright says. “For me, the real easy answer is CWRC. They are already leading.”

His case is that the leadership predates the crisis. “The work that CWRC didn’t just start. They’ve been working on this for a long time,” he says. “That doesn’t happen by accident. It’s leadership.” He points to the coalition’s relationships with farmers, the money it has invested, its connections into breeders, universities, companies and governments, and its ability to hold trust around the table.

The CWRC is a farmer-funded collaboration of Manitoba Crop Alliance, the Saskatchewan Wheat Development Commission and Alberta Grains, and it has committed $70.5 million to western Canadian wheat breeding since 2020. Two things follow from that, and they should be kept separate. The first is sourced: the organization Wright names as leader is a wheat coalition, and the mandate he is describing is broader than wheat. The second is a reading rather than a finding: an organization with that much farmer money committed has more exposure to the outcome than most parties at the table, which is an argument both for its credibility as a convener and for scrutiny of its position. Wright makes neither argument in the episode.

He also places the moment people started feeling urgency at the AAFC cuts, while crediting the coalition with work that predates them. Both are consistent with the record. Whether the cuts produced the alignment he now sees is a causal claim the episode does not make.

His ask of everyone else is smaller and more concrete. Engage. Talk to people. And think about the size of the prize rather than the size of the slice. “What I think is the biggest thing is growing the pie,” he says, “and then people competing for a bigger area where there’s more innovation.”

One condition is attached to all of it. “I think we’ve got a real shot of building something, but it only happens if we stay aligned and stay focused on moving one vision forward versus having multiple visions and competing thoughts.”

An ecosystem has no author, which is what makes Wright’s framing honest and also what makes it fragile: there is a shared vision on paper for two crops, no funding model, no governance structure and no published timeline. He is asking a sector to hold a line it has not yet had to pay for.


Subscribe To On The Brink

On the Brink is a cross-country storytelling project about plant breeding in Canada. The goal is to spark an open, multi-perspective, ongoing conversation about what’s possible, what’s at stake, and how to seize opportunities ahead. On the Brink releases new episodes every Wednesday. Watch Episode 6 featuring Andrew Campbell and subscribe to have future episodes delivered directly to your inbox.


More Episodes


Be Part of this Conversation

We need your help to grow and evolve this conversation!

  • Nominate individuals you think should be part of the On the Brink video series. Know someone who would add to the conversation? Email us at OnTheBrink@seedworldgroup.com
  • Help expand the conversation by liking and sharing weekly episodes across LinkedIn, Instagram, X, and Facebook.

RELATED ARTICLES
ONLINE PARTNERS
GLOBAL NEWS
Region

Topic

Author

Date
Region

Topic

Author
Date