8 I SEED WORLD EUROPE I SEEDWORLD.COM/EUROPE | OCTOBER 2026 LC: Our strategy remains consistent, but the way we engage with the market is becoming more customer-centric and partnership-driven. For existing customers, this means moving beyond a traditional supplier relationship and working more closely together to develop complete seed treatment solutions. Whether it is combining chemis try, biologicals, coatings and application technologies, or providing technical support and stewardship, our goal is to help customers maximize the value of every seed. For new partners, the message is equally clear: SAT is open to working with seed companies across the seed sector, backed by professional service and a robust portfolio available to everyone. It also changes how we differentiate ourselves. Rather than competing simply on price per active, we compete on the total value added to the seed, supported by the technical services and applica tion expertise that help our solutions perform at their best. All of this is developed with sustainability and resistance management in mind, allowing us to tackle the key challenges of our partners and help build the future of the seed sector. In every interaction, we want to help customers decide with confidence and be their trusted partner throughout the decision-making process. SWE: YOU HAVE TALKED A LOT ABOUT PRODUCTS AND CUSTOMERS, BUT YOU ARE ALSO BUILDING A NEW TEAM. WHAT ARE YOU MOST PROUD OF THERE, AND WHAT SHOULD CUSTOMERS EXPECT FROM THIS TEAM IN THE COMING YEARS? LC: Over the past few years, we’ve been building a team that truly lives our vision of being the most trusted expert partner and, honestly, it’s the thing I’m most proud of. Being that partner isn’t only about products; it’s about the people behind them. We’ve deliberately brought together a mix of technical, com mercial and, most critically, human expertise. These are people with deep knowledge of seed treatment, biologicals and the markets we serve, but they also genuinely care about the customers and farmers on the other side of every decision. This combination has helped us grow the business to where it is today, and it is helping us create the future we want for SAT and for the seed sector. The growth we’ve seen across so many areas of the business, and the new leaders emerging from within SAT, tell us an important story. Our team is not simply a group of talented individuals. It is a dynamic team that understands our goals, under stands how we want to achieve them and lives that vision every day. What customers should expect in the coming years is exactly that spirit in action: a responsive, expert and genuinely partner minded team, bringing innovative and sustainable solutions to market and standing shoulder to shoulder with our partners as we grow stronger, together. Corteva’s Center for Seed Applied Technologies in Aussonne, France, is part of the company’s global network of seed treatment expertise. Combining laboratory research, application, testing and scale up capabilities, the centre supports the development of new seed applied technologies from concept towards commercialisation.
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