Seed World

Vivid Life Sciences Invests in Turf and Ornamentals Team


Vivid Life Sciences adds Eric Gerhartz to its team. Gerhartz will lead turf and ornamental sales. He brings more than a decade of experience in the turf and ornamental industry to the team, having previously been with Liquid Fence and Arysta LifeScience.

“We are excited to bring Eric’s unique talents and knowledge to our U.S. sales team,” says Josh Krenz, CEO of Vivid Life Sciences. “He is respected in the industry and brings impressive experience to our team.”

In his role, Gerhartz will manage product development, distributor relations, marketing, research trials and sales force development for Vivid’s turf and ornamental portfolio.

“The company has a lot of great new technologies in plant physiology,” Gerhartz says. “They have innovative ideas, and everything they’re doing is environmentally conscious. I look at this as a great opportunity to help this team bring these new innovations to the marketplace.”

Using advanced biological technologies, the Vivid portfolio of products helps control diseases for landscapers and turf managers across the United States and Canada. The company’s current turf and ornamental portfolio includes Agri-Fos brand products.