Seed World

Barenbrug USA Appoints New Director of Marketing and Brand Management


millerBarenbrug USA is proud to announce the promotion of Samantha Miller to the newly created role of director of marketing and brand management. As director of marketing and brand management, Miller will be responsible for managing marketing in the lead for both the international and domestic business. Miller will focus on market intelligence, market development for existing and future products, and the strategic direction of marketing objectives within the professional turf and forage divisions at Barenbrug USA.

Vice president of marketing and sales, Justin Burns comments, “Samantha is a strong leader with vast knowledge and a proven record of accomplishment. She is committed to creating value for our customers. We are excited to have her in the Director of Marketing and Brand Management role.”

With a focus on business and marketing, Miller earned her undergraduate degree in 2010 at Western Oregon University. Miller has a real passion for marketing and is thrilled to continue to strengthen and expand the Barenbrug brand. Additionally, with a background in agriculture, she brings a unique skill set and enthusiasm for the industry. For the last five years Miller has successfully ran the marketing department for the professional divisions here at Barenbrug USA. Her duties have included brand management, launching new products from concept to delivery and maintaining the entire marketing department at a high level.

Miller comments: “We have an amazing group of professionals here at Barenbrug and I am thrilled for the opportunity to help manage marketing in the lead. I am excited to continue to use my expertise to help guide our pursuit in being a customer-centric company and carrying on the long-standing Barenbrug tradition of being great in grass.”

Miller was born and raised in the Willamette Valley and currently resides there today on a farm with her husband and two children. In her down time, she enjoys camping, being outdoors, working on her farm, and spending time with friends and family.