Seed World

AgriThority Adds New Account Manager in Brazil


AgriThority an agricultural science consultancy specializing in accelerating new technologies to commercialization in markets around the world, welcomes AJ Ornellas as account manager for Brazil and Latin America.

Ornellas, a seasoned professional with more than 25 years of experience in marketing and sales for crop protection and seed companies in Brazil and Latin America, brings a solid business development capability to AgriThority and clients. He has played an integral role in the creation and development of strategic campaigns for new products, from market research to brand development and distribution. Throughout his career, Ornellas has successfully introduced new crop protection and seed-applied technologies, as well as a cotton seed, in established markets by setting objectives, building strategies, developing plans and monitoring results.

As AgriThority Account Manager for Brazil, Ornellas is responsible for business development and management for AgriThority clients in his region, as well as all of Latin America. He will provide project management for product and field development services and will direct business development services to commercialize new products. He also will provide valuable insight to clients as they launch technologies in new markets.

“AJ brings a wealth of seed, seed treatment and crop protection expertise to the AgriThority team with proven leadership in strategic planning and business analysis,” says Jerry Duff, AgriThority President and Founder. “He will help clients identify future trends and new opportunities to introduce emerging technologies to new markets globally.”

Prior to joining AgriThority, Ornellas held marketing positions with Bayer Crop Science S.A. and DuPont S.A.

Ornellas earned a Bachelor of Arts in agronomy at State University of Londrina and a postgraduate degree in administration from Fundação Getulio Vargas.