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Sowing the Seeds of Change: Working Together for Better Access to Quality Seed

Communications III,
Iowa State University Seed Science Center

Cindy Hicks is a seasoned communications and program leader with extensive experience in agriculture education, marketing, and public relations. Currently pursuing a Ph.D. in Agriculture Education at Iowa State University, Cindy has dedicated her career to advancing seed science communication and global agricultural initiatives.

As Program Leader at the ISU Seed Science Center, she has spearheaded global outreach programs, managed communications strategies, and organized impactful events such as the bi-annual seed symposium. With a master’s in agriculture education and a background in journalism, Cindy combines technical expertise with creative storytelling to effectively promote agricultural research and innovation. Her leadership extends beyond academia, having revitalized historic downtown areas through economic development initiatives and successfully raised funds for community projects. Cindy’s commitment to education, sustainability, and global agricultural collaboration makes her a distinguished leader in her field.

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My former boss used to say, “To achieve lasting peace, you must first eliminate hunger.” This perspective has really shaped my understanding of the work we do at the Iowa State University (ISU) Seed Science Center (SSC). Our mission extends far beyond essential seed testing—it’s about promoting food security, supporting global stability, and ensuring farmers worldwide have access to quality seed. 

This year marks 135 years of seed testing at ISU. Over the past century, we’ve evolved into one of the most comprehensive seed labs in the world, testing over 350 seed types for more than 600 pathogens. This meticulous approach ensures farmers have access to seeds capable of producing healthy, abundant crops, while paving the way for advancements that shape the future of agriculture. If a seed test doesn’t exist, we can develop it here. 

But our impact extends beyond the laboratory. We’ve left footprints in 80 countries over the past 25 years, helping toexpand producers’ access to quality seed, facilitate seed trade, and promote the growth of national seed industries. For instance, a recent workshop in Ethiopia united seed professionals and policy makers from five African nations to tackle regional challenges and devise practical solutions. Witnessing their determination to enhance seed availability was a powerful reminder of our shared mission.

Additionally, we proudly support the USDA’s National Seed Health System, which upholds the integrity of international seed trade. By certifying seed labs and ensuring adherence to stringent standards, we play a crucial role in maintaining a secure marketplace. This work protects crops and fortifies the livelihoods of breeders, growers, and processors, internationally.

However, there is still work to be done. A recent visit to Ghana highlighted the stark reality facing many farmers: access to quality seeds remains a significant hurdle, globally. The relationships we build and the skills we help develop make a real, measurable impact in communities, where good seed access can lead to better harvests, more food, and greater stability. 

The vision is straightforward: imagine a world where every farmer has access to quality seeds. The ripple effects would transform communities, bolster economies, and promote stability. At the SSC, we are dedicated to this mission of enhancing food security through rigorous seed testing. Together, we can cultivate a future where every community thrives — one seed at a time.