Seed World

Iteris and BASF Partner to Deliver Actionable Hail Data to Farmers

Iteris, Inc. a provider intelligent traffic management and weather information solutions, and BASF have entered into an agreement to leverage Iteris’ ClearAg high-resolution field level weather information.
Under this agreement, Iteris’ ClearAg precision hail information will be integrated into BASF’s suite of precision agronomy sales and customer support tools. BASF sales and customer support staff will have access to Iteris’ field-level hail information, including descriptions of hail events by state, county, township or zip code; hail amounts; and graphic maps of hail events in most states. The goal of this agreement is to be able to quickly notify U.S. corn and soybean growers in time for precise crop protection response to potential crop damage or other hail-related issues.
“It’s important for corn and soybean growers to quickly assess and respond to hail-related crop damage before fungus or other diseases have time to set in and cause further damage,” says Gary Fellows, BASF tech service fungicide and seed treatment manager. “By leveraging Iteris’ ClearAg hail data, we can send a notification to growers on how to treat or respond to hail-damaged crops for improved execution in the field.”
ClearAg from Iteris provides agribusinesses with the actionable field-level weather information needed for data-driven decision-making of efficient crop management, risk reduction and mitigation, and resource allocation.