Seed World

AgriThority Adds Business Development Experience in Latin America

AgriThority, an integrated agricultural science consultancy providing product and field development services, announces Rubén Villasante as account manager for Mexico and Central America.
Villasante is responsible for business development in his region and reports to Gerardo Copello, AgriThority Latin America business manager.
“AgriThority is expanding its reach by adding a new associate with comprehensive knowledge of the agriculture markets in Mexico and Central America,” says Jerry Duff, AgriThority managing member. “Rubén will offer local expertise as he guides our client product and business development activities throughout Latin America. He also will be sourcing new technologies and developing new business for AgriThority.”
Rubén Villasante has more than 32 years of international experience in business development, marketing, sales and management. Through management positions with leading agricultural companies he has demonstrated a strong background in strategy, leadership and product development. Villasante is recognized for creating and implementing marketing, training, stewardship and safety programs for Latin American, North American and global markets.
Prior to joining AgriThority Villasante worked for FMC Corporation where he built the company’s reputation as a leader in the insecticide market in Latin America.