Seed World

ASTA Converges on Disneyland for 2016 Veg & Flower Conference

The transformed Disneyland Hotel combines modern design with nods to Disney history. Photo courtesy Disneyland

The 55th annual American Seed Trade Association Vegetable & Flower Seed Conference took place Jan. 30 to Feb. 2 in Anaheim, California, at the Disneyland Hotel.
Experts shared the Disney philosophy on food, nutrition, horticulture and agriculture sciences while giving those present exclusive access to Disney theme parks. Speakers included Julie Bush, principal landscape architect, Walt Disney Imagineering.  She is responsible for design and site construction oversight for Disneyland Resort area development capital work and rehabs. She led the area development design of Disneyland’s 10 year resort-wide paving plan, New Tomorrowland and the Rivers of America projects, and also works closely with the on-site horticulture and show maintenance teams on show quality issues.
Also speaking was Adam Schwerner, director, horticulture and resort enhancement, Disneyland Resort. He is responsible for designing and maintaining the living beauty of the resort, overseeing the landscaped and flower-filled lands, as well as the holiday, building and attraction décor teams at the resort.
According to ASTA, the event reached a record number of more than 850 attendees and more than 125 trading room participating companies.