Seed World

Wyffels Names Bruce Howison Vice President of Sales, Marketing


Wyffels Hybrids, Inc. welcomes Bruce Howison as its vice president of sales and marketing. Howison brings years of seed industry experience along with strong analytical and financial leadership to the company. He was most recently vice president of sales for AgReliant Genetics.

“Bruce is very seasoned, and understands the seed industry,” says Bill Wyffels, Jr., Wyffels president. “He believes in the power of people and is passionate about working with our customers to help them be more successful. He shares our vision and will be instrumental in leading our expansion efforts as more customers come to appreciate the products and level of service they receive from Wyffels.”

Wyffels Hybrids, headquartered in Geneseo, Ill., is one of the nation’s largest independent seed corn companies. Focusing on developing and marketing elite corn hybrids, the company is dedicated to providing corn growers in Illinois, Iowa, Wisconsin, Minnesota and the Ohio River Valley with exceptional products, the latest agronomic information, and unmatched customer service and product support.