Seed World

Vitamin Bee Teams Up with Bayer Bee Care Program

Vitamin Bee LLC collaborates with the Bayer Bee Care Program through its “Vitamin Bee” character to help promote the Feed a Bee initiative, bee advocacy and healthy nutrition awareness for children.
Created by veteran director and animator Geoffrey Kater, Vitamin Bee is the central character in a nutrition education program that encourages kids to eat nutritious foods and empowers them to make healthy lifestyle choices. Their approach is to teach children and have fun while doing it, with the help of a dynamic animated character, as well as an entire curriculum that entertains and educates through the use of videos, quizzes, activity sheets, games and hands-on lessons.
“Vitamin Bee is a great role model that teaches kids about the value of the honeybee to our planet, our food supply and our daily lives,” says Kater, creator of Vitamin Bee. “We hope that getting kids to appreciate the role of the honeybee at an early age will encourage them to be great bee advocates for their entire lives.”
The Feed a Bee initiative exceeded its goal of receiving pledges to plant 50 million flowers in 2015 just 11 weeks after its initial launch in March. Thanks to partners like Vitamin Bee, the initiative has also surpassed its goal of working with 50 government, nonprofit and business organizations. To date, 60 partners have joined the campaign for planting and education initiatives.
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