Just as producers are taking a breath after planting in the northern hemisphere, it’s time for seed companies to start planning what comes next for their genetics. One key decision is whether to utilize counter-season production to accelerate their research and development, increase their parent seed, check the performance of what they will be selling the next season, or simply produce seeds to boost inventory.
Sending genetic material south of the equator is an investment that puts seeds to work instead of leaving them dormant during the typical winter off-season. This helps bring new products to market more quickly. However, your genetics are your most valuable asset, so choosing the right provider is critical.
Over the past year, my Insiders pieces have explored this topic from different angles. Here is a summary of the key points to help you make the right decision, focusing on three important layers for success.
These steps will help you identify the top contenders for your business and choose the right counter season partner. In the case of larger, multinational companies, it’s beneficial to select two partners to spread out your risk.
Choose the right country:
- Is there a suitable climate, preferably for more than one growing cycle in your counter season?
- Does the country minimize disease and pest pressure?
- Is reliable water access available?
- Does the regulatory framework in the country balance seamless transport of your genetics with protection of agricultural regions from disease and pest contamination?
Find a trustworthy partner:
- Insist on full transparency and open communication. Unforeseen challenges can arise, but 100% honesty keeps things moving forward.
- Do they have a track record of protecting client confidentiality?
- Are they after a big bottom line, or are they looking to develop and maintain long-term client relationships?
Ensure your partner has adequate technical expertise, experience and resources:
- Are there well-educated agronomists and technicians?
- Is there access to adequate contract growers utilizing current technologies?
- Is there a streamlined import and export process?
Some of these answers can be found through online research and talking with providers. Another helpful step is to ask industry peers who have used counter-season services. They’re often a reliable source of trusted recommendations.
And finally, reach out to me any time. I’m always interested to hear about your experiences with counter-season production, and to talk through any thoughts or concerns you have as you work through the decision process.
