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Consumers

U.S.

Gene Editing Is Getting Faster. Commercialization Still Isn’t

The seed industry is now at a point that is past CRISPR breakthrough. Commercialization is...
U.S.

Freshness, Flavor And Trust: The Market Signals Guiding The Next Wave Of Seed Development

Collaboration across the supply chain, from breeding programs to grocery shelves, is becoming the defining...

U.S.

From Field to Fire: How Hot is Hot?

Superhot peppers take awhile to develop. The Scoville Scale is a great tool to know...
U.S.

The Future of Produce Starts with Seed Decisions

Consumer expectations retail consolidation labor shortages and climate pressure are reshaping produce faster than the...
U.S.

MyPlate Reset Sends Early Signals to Seed

The MyPlate reset is more than a nutrition story — it’s an early signal for...
Canada

Myth vs. Reality: The Cold Truth About the AIM Act

The AIM Act may feel like a 2035 issue, but refrigerant supply, equipment decisions and...
U.S.

High-Value Seed Is Tracked Less Than a $20 Amazon Package — Until Now

Even as supply chains track every step of a low-cost online purchase, billions of dollars...
Europe

Swedish Consumers More Positive About Crop Crossbreeding Than Expected

Most Swedish consumers view crops developed through crossbreeding positively, according to a new SLU survey....
Canada

GMO? Idk. This Apple Just Tastes Better

Okanagan Specialty Fruits shows how to turn gene-edited innovation into products that people actually want...
U.S.

Scientists Identify Genes That Could Grow Bigger Tomatoes and Eggplants

"Having full genome sequences for these species is like having a new treasure map," said...
U.S.

The Future of Gardening: Trends Shaping Consumer Demand for Seeds

A gardening boom that took root during the pandemic is still growing strong, and seed...
U.S.

The Estate Whiskey Alliance® is Crafting a New Gold Standard in Spirits 

The Estate Whiskey Alliance® (EWA) is redefining the future of whiskey. Established at the University...
Europe

New Consumers for New Markets

“Consumer is king” is a motto well known by all market operators and of proven...

Global

Lost in Translation: Regenerative Ag and Consumer Misunderstanding

In our recent episode of Seed Speaks, we talk about why consumers don’t understand regenerative...

U.S.

In the Race for More Protein, Soybean is Getting a Makeover

Plant breeding to meet global demand for protein is on the rise. Global demand for...

U.S.

The Balancing Act of Meeting Consumer Expectations

As a grass breeder, Phillips is constantly balancing the demands of the market with the...
U.S.

Why Should Consumers Care About Certified Seed?

Certified seed is essential for healthy crops and food security. Learn why consumers should care...
Latin America

Los consumidores se abren a los alimentos editados genéticamente

En la Conferencia sobre Hortalizas y Flores de la Asociación Americana de Comercio de Semillas,...

Canada

5 Articles That Myth Bust the Seed Industry

Learn the truth about the seed industry with these 5 articles. Get the facts on...
Canada

How Images Shape Consumer’s Perceptions of Ag

Images have a powerful influence on how consumers perceive agriculture. Learn how to use visuals...
Canada

Consumer Decisions Control the Ugly Produce Movement

The ugly produce movement is gaining traction in Canada. Learn how consumer decisions are driving...
Canada

Ugly Produce: Uncovering the Truth About These Market Misfits

Ugly produce is often overlooked, but it's just as nutritious and delicious as its more...
U.S.

As Grocery Prices Rise, Consumers’ Habits Change

As grocery prices rise, consumers are changing their habits to save money. Learn how shoppers...
Canada

Food Prices Have Soared, and you Might be Surprised why

Food prices have skyrocketed, but why? Learn about the factors driving up prices and what...
Canada

Have Public Opinions on Gene-Edited Foods Changed?

Public opinion on gene-edited foods has shifted over time. This article examines how attitudes have...
Europe

Why Plant Breeders Need to Know who Their Customer is

Plant breeders need to understand their customer's needs to create successful products. Learn how to...
U.S.

What Would Make Consumers Buy Ugly Produce?

Learn how to make ugly produce more appealing to consumers. Discover the benefits of reducing...
Canada

In 2021, Vaccines Gave a Boost to the Biotech Discussion

2021 saw a surge in biotech discussion as vaccines were developed and distributed. Learn more...
Canada

Why You Should Give Ugly Food a Chance

Ugly food doesn't have to be thrown away! Learn why you should give it a...
Canada

Our Industry is Starting to Look Different. That’s Good for us and the Public too

The industry is changing, and that's a good thing! Learn how this shift is impacting...
Canada

Watch Now: Why Changing the Face of our Industry can Bolster Public Trust

Learn how changing the face of our industry can help build public trust. This article...
Canada

Consumers Think Farmers are Older Men Who Wear Plaid, CCFI Report Finds

A new report from the Canadian Centre for Food Integrity finds that consumers think of...
Canada

Canadian Centre for Food Integrity Awarded Grant to Bolster Consumer Trust

The Canadian Centre for Food Integrity has been awarded a grant to help build consumer...
Canada

Communicate Better About Science, Protect Access to Novel Breeding Techniques

Learn how to communicate science better and protect access to novel breeding techniques. Improve public...
Canada

First Fully-Commercialized Traceable Beer Could add Value to Certified Seed

Introducing the world's first fully commercialized traceable beer! Learn how this new product could add...
Canada

This One Factor Best Determines Food Security

Learn how access to income is the most important factor in determining food security in...
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GLOBAL NEWS

Svalbard Global Seed Vault Nominated for Nobel Peace Prize

Advances in Genome Biology & Technology Agriculture Conference Discounted for Seed World Friends

Register Now For Our Webinar on the Future of Plant Breeding

The Invisible Leak in the Seed Sector

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