Seed World

Alliance Showcases Technology in Agriculture

At the largest consumer electronics show in the world, the U.S. Farmers and Ranchers Alliance (USFRA) introduced a new communications concept, called SMART Farm. The concept aims to bridge the gap between the acceptance of innovation that’s a part of consumers’ everyday lives with the science and technology happening on today’s farmers and ranches.

“Science and technology are embraced by consumers in all aspects of their lives,” says Brad Greenway, USFRA chairman and South Dakota crop and pig farmer. “We want to demonstrate that farmers and ranchers are using similar technology to produce food in a way that is good for the soil, air, habitat and water on and around our farms and ranches, without compromise on cost, quality or taste.”

While at the consumer electronics show, USFRA and its partners showcased a few examples of these innovations that, for example, result in better care for animals, fewer trips across the field and more precise application of water and crop inputs like fertilizer and pesticides. In the coming year, the alliance will incorporate programs and activities, such as 360 videos, infographics, events and speaking opportunities and more, to demonstrate SMART Farming practices.