Seed World

FLM Harvest Helps AgriGold Plant Seeds for Growth as its New Agency of Record

FLM Harvest

AgriGold, a provider of elite seed corn hybrids and select soybean varieties, has named FLM Harvest its marketing-communications agency of record after an in-depth, industry-wide search. Through the new partnership, FLM Harvest will support AgriGold’s growth with a broad range of innovative marketing services.

“The FLM Harvest team is thrilled to add AgriGold to our roster of clients,” says Rob McClelland, FLM Harvest president and chief executive officer. “It’s a perfect fit for our business, and we look forward to helping them continue gaining momentum as the seed of choice among farmers.”

“Each season, growers, on average, select two to three seed brands for planting. We want to ensure AgriGold is always one of their top two preferences,” adds Phil McCutchan, AgriGold marketing manager. “We chose FLM Harvest to collaborate with us on creative and aggressive marketing initiatives to achieve that goal.”

“The agricultural marketplace is changing, and it impacts how we reach and interact with our customers, prospects and partners,” observes Bryan Brochin, vice president of marketing and business development for AgReliant Genetics LLC, the global genetics company that owns AgriGold. “FLM Harvest is the right partner to help us align with this market and maximize our efforts.”

AgReliant Genetics is one of North America’s largest seed companies. As part of this agency review process, AgReliant also selected FLM Harvest to provide a variety of integrated marketing elements for their seed treatment and precision ag businesses.