Chad and Sherry Goldsmith reveal how a life-changing decision made from a Hawaii hotel room helped launch Fusion Seeds into a trusted name in Kentucky bluegrass.
Some seed stories just make you stop and say… wait, they did what? Fusion Seeds had an unconventional start.
While on vacation in Hawaii, Chad and Sherry Goldsmith made a phone call from their hotel room that would completely change their lives: they bought a seed company.
At the time, Sherry was leading a grass seed division that was suddenly being put up for sale. The easy path would have been to walk away. Instead, sitting halfway across the Pacific, the couple decided to bet on themselves — and on the relationships, growers and industry knowledge they had spent years building.
That leap of faith became Fusion Seeds.
From a Hawaii Hotel Room to Fusion Seeds
In this episode of Inside the Seed Business, Chad and Sherry share the story behind the risk, the pressure and the passion that helped turn Fusion Seeds into one of the most trusted names in Kentucky bluegrass across North America.
From plant breeding and seed production to customer relationships and long-term trust, the Goldsmiths explain what it really takes to build a successful seed business in a competitive marketplace.
Building a Trusted Kentucky Bluegrass Seed Company
The conversation also offers a behind-the-scenes look at the attention to detail required in the grass seed business, from maintaining quality standards to working closely with growers and customers across the industry.
Watch the video above to hear how one bold vacation decision became the foundation for a growing grass seed company.
Chad and Sherry Goldsmith reveal how a life-changing decision made from a Hawaii hotel room helped launch Fusion Seeds into a trusted name in Kentucky bluegrass.
Some seed stories just make you stop and say… wait, they did what?
While on vacation in Hawaii, Chad and Sherry Goldsmith made a phone call from their hotel room that would completely change their lives: they bought a seed company.
At the time, Sherry was leading a grass seed division that was suddenly being put up for sale. The easy path would have been to walk away. Instead, sitting halfway across the Pacific, the couple decided to bet on themselves — and on the relationships, growers and industry knowledge they had spent years building.
That leap of faith became Fusion Seeds.
Watch the video above to hear how one bold vacation decision became the foundation for a growing grass seed company.
