CONTACT
Seed World

Giant Views Archive 2007 John Becherer

Giant Views of the Industry

United Soybean Board

John Becherer, CEO of United Soybean Board

image

End-users’ Expectations

“Faster and better.”

image

Future Initiatives

“We are really trying to decommoditize soybeans.”

image

Investments in Trait Research

“We’re mapping the entire genome for soybeans with the department of energy.”

image

Role for Biofuels

“The role will depend on consumers’ attitudes.”

image

Serving Farmers’ Needs

“We have compositional enhancements that will continue to come to the marketplace.”

image

The Future of Soybeans

“The opportunity to enhance the food side is really tremendous.”

RELATED ARTICLES
ONLINE PARTNERS
GLOBAL NEWS