Seed World

National Garden Bureau Evolves Its Brand

National Garden Bureau (NGB) introduces a new brand identity to further its mission of encouraging people to use more flowers and plants.
The new brand includes the introduction of a logo that is attention-getting and reflects the expanded programs the organization has taken on in recent years. According to NGB, the artist’s rendering of a generic green leaf can be interpreted to represent a tree, a shrub, a perennial, an annual or an edible plant — all of which are part of today’s garden spaces.
“National Garden Bureau is evolving our brand to motivate and inspire home gardeners. This new look reflects who we are today as well as in the future,” comments Claire Watson, NGB president. “Our new logo is a key part of the brand position and appeal that the industry will see in the coming months.”