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Innovation isn't just about creating something new. It's about creating something better. Wrapping up Euroseeds 2026 in Valencia, Spain, Shawn Brook, President of Seed World Group, shares his key takeaway from this year's gathering of the European seed industry. From better genetics and technology to new ways of growing, producing, and delivering food, meaningful innovation starts with the belief that there's a better way forward. Shawn leaves us with a thought-provoking message: "Comfort protects the present, curiosity creates the future." The future of the seed industry isn't something we simply wait for. It's something we help create. What does innovation mean to you, and how can we continue pushing our industry forward? Share your thoughts in the comments! Stay connected with Seed World for more industry insights, conversations, and perspectives. #Euroseeds2026 #SeedWorld #SeedInnovation #SeedIndustry #FutureOfSeed #Agriculture 📌 Don’t forget to like, comment, and subscribe for more insights on the latest in the seed industry!   📌   📌 About Seed World Group (SWG): Seed World Group is a handpicked team of strategists, storytellers and marketers. We’ve been serving the seed industry since 1991 and today have staff spread across North America Europe, LATAM and beyond. With our two divisions — Seed World CREATE and Seed World Media – we are able to deliver highly focused consulting, strategic solutions, digital tools and content shared via a suite of global seed sector media channels. Our goal is to connect people to people across the seed sector, locally, regionally and globally. Interested in learning more? Visit www.seedworldgroup.com. ▬ Website & Social Media ▬▬▬▬▬ ► Website: https://seedworldgroup.com/ ► LinkedIn: https://www.linkedin.com/company/seedworldgroup ► Twitter: https://twitter.com/seedworldgroup ► Facebook: https://www.facebook.com/SeedWorldGroup The Future of Seed Is Something We Grow | Euroseeds 2026
Who took home the top prize at the Euroseeds 2026 InnovAction Stage? The future of seed innovation was in the spotlight at the Euroseeds 2026 Congress in Valencia, Spain, as ten finalists presented their technologies to an independent jury. Following a competitive selection process, three companies were recognized for their innovative solutions. Meet the Euroseeds 2026 InnovAction Stage winners: WINNER – PEWAS Innovative Chemistry Awarded the title of Euroseeds 2026 InnovActor for Aquaholder, an innovative seed coating technology designed to improve water availability during germination and support crop establishment under challenging growing conditions. FIRST RUNNER-UP – SeedForward Recognized for GRASSGUARD®, a seed coating technology designed to support germination, early plant development, and resilience in grass and pasture crops. SECOND RUNNER-UP – Ensemo Recognized for SeedJection™, a patented technology that introduces beneficial microorganisms directly into seeds. Watch the moment the winners are announced and hear the jury's reactions as the Euroseeds 2026 InnovAction Stage reaches its conclusion. Congratulations to all ten finalists for showcasing technologies aimed at advancing seed performance, crop resilience, and more sustainable agriculture. The InnovAction Stage provides a platform for companies to present emerging technologies to seed sector leaders, experts, and potential partners from across Europe and beyond. Which of these innovations do you believe could have the greatest impact on the future of the seed sector? Share your thoughts in the comments. Learn more about the InnovAction Stage: https://euroseedscongress.com/innovaction-stage-2026/ Subscribe to Seed World for seed sector news, exclusive interviews, and insights into the innovations shaping the global seed sector. #Euroseeds2026 #InnovActionStage #SeedWorld #SeedInnovation #AgTech #SeedSector #SustainableAgriculture 📌 Don’t forget to like, comment, and subscribe for more insights on the latest in the seed industry!   📌   📌 About Seed World Group (SWG): Seed World Group is a handpicked team of strategists, storytellers and marketers. We’ve been serving the seed industry since 1991 and today have staff spread across North America Europe, LATAM and beyond. With our two divisions — Seed World CREATE and Seed World Media – we are able to deliver highly focused consulting, strategic solutions, digital tools and content shared via a suite of global seed sector media channels. Our goal is to connect people to people across the seed sector, locally, regionally and globally. Interested in learning more? Visit www.seedworldgroup.com. ▬ Website & Social Media ▬▬▬▬▬ ► Website: https://seedworldgroup.com/ ► LinkedIn: https://www.linkedin.com/company/seedworldgroup ► Twitter: https://twitter.com/seedworldgroup ► Facebook: https://www.facebook.com/SeedWorldGroup 10 finalists. 3 award recipients. 1 winner.
Seed companies have long worked to improve performance through genetics and a better understanding of the environments where crops grow. But a seed enters the field with another factor in play: microbes. What changes when we think of the seed and its microbes as a system? This webinar explores how microbial seed treatments may help plants respond to stress, interact with the surrounding microbiome and realize more of their genetic potential. We’ll look at what this means for seed companies seeking the next gains in crop performance. What You’ll Learn -Why field performance depends on more than genetics and growing conditions: it emerges from the interaction among genetics, environment and microbes. -How seed genetics set a plant’s potential, while its microbial partnerships may influence how much of that potential it achieves. -Where microbial inoculants may help plants respond to environmental stress and shape the biological conditions around the seed. -Why an inoculant’s value may extend beyond its direct function to effects it triggers in the plant and surrounding microbiome. -How seed companies can evaluate microbial seed treatments as part of a broader strategy for crop performance. The Missing Variable in Seed Performance: Microbes
Vylor may be a new name, but its genetics, brands and people are already familiar to Europe's seed industry. So what's actually changing now that the company is independent? Filmed live at Euroseeds 2026, Jean-Philippe Riffat, Vylor’s President, EMEA-APAC, explains what Vylor's new focus on seed and genetics means for other companies, where he sees opportunities in gene editing and hybrid wheat, and why Vylor intends to be both a fierce competitor and a strong partner. Watch the full conversation to hear what Vylor’s first moves mean for seed companies looking to access new genetics and technologies. #seeds #seeds #seeding #seedworld #agriculture #seedtesting #agriculturetechnology #agricultureeducation #agricultureproduct #seedindustry #seedsector #farming #agribusiness 📌 Don’t forget to like, comment, and subscribe for more insights on the latest in the seed industry!   📌   📌 About Seed World Group (SWG): Seed World Group is a handpicked team of strategists, storytellers and marketers. We’ve been serving the seed industry since 1991 and today have staff spread across North America Europe, LATAM and beyond. With our two divisions — Seed World CREATE and Seed World Media – we are able to deliver highly focused consulting, strategic solutions, digital tools and content shared via a suite of global seed sector media channels. Our goal is to connect people to people across the seed sector, locally, regionally and globally. Interested in learning more? Visit www.seedworldgroup.com. ▬ Website & Social Media ▬▬▬▬▬ ► Website: https://seedworldgroup.com/ ► LinkedIn: https://www.linkedin.com/company/seedworldgroup ► Twitter: https://twitter.com/seedworldgroup ► Facebook: https://www.facebook.com/SeedWorldGroup What's Changing for Seed Companies Now That Vylor Is Independent?
Plant breeders have access to more data, AI tools and advanced technologies than ever before. But is keeping up with technology taking valuable time away from breeding? And what happens when the wrong decision means losing the best genetics in a breeding program? In this Seed World interview, Gene-G explores the growing pressure on plant breeders to turn complex genetic data into better breeding decisions, often with limited time and resources. The conversation looks at how specialized technology partners can help smaller and midsized seed companies access advanced breeding tools, compete more effectively and spend more time doing what they do best: breeding better plants. Topics include: AI in plant breeding, genetic data analysis, breeding decisions, technology outsourcing and the challenges facing independent seed companies. #seed #seeds #seeding #seedworld #agriculture #seedtesting #agriculturetechnology #agricultureeducation #agricultureproduct #seedindustry #seedsector #farming #agribusiness 📌 Don’t forget to like, comment, and subscribe for more insights on the latest in the seed industry!   📌   📌 About Seed World Group (SWG): Seed World Group is a handpicked team of strategists, storytellers and marketers. We’ve been serving the seed industry since 1991 and today have staff spread across North America Europe, LATAM and beyond. With our two divisions — Seed World CREATE and Seed World Media – we are able to deliver highly focused consulting, strategic solutions, digital tools and content shared via a suite of global seed sector media channels. Our goal is to connect people to people across the seed sector, locally, regionally and globally. Interested in learning more? Visit www.seedworldgroup.com. ▬ Website & Social Media ▬▬▬▬▬ ► Website: https://seedworldgroup.com/ ► LinkedIn: https://www.linkedin.com/company/seedworldgroup ► Twitter: https://twitter.com/seedworldgroup ► Facebook: https://www.facebook.com/SeedWorldGroup Is Keeping Up With Technology Taking Too Much Time From Plant Breeding?

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