Being independent in the seed business has never been easy. Right now, it’s harder than ever. When things get tough, the independent seed sector relies on people who are willing to raise their hand and lead — not because it’s easy, but because it matters.
Looking Back, Looking Ahead
Seed World sat down with IPSA’s outgoing president, Scott Sanders, and incoming president, Aaron Conaway, for a fast-paced, candid conversation about where independents stand and what comes next.
In the lightning-round interview in the video above, Sanders reflects on the lessons of the past year, while Conaway lays out his priorities as he steps into the role. Together, they tackle the questions independent seed companies are asking right now: what 2025 clarified, where the real pressure points are, and where independents still hold leverage that isn’t always obvious from the outside.
Straight Talk from IPSA Leadership
You’ll hear:
– the one word that defines the last year — and the one that defines what’s ahead
– what IPSA’s leadership believes members should actually feel when the association is doing its job
– the mistake independents can’t afford to make this year
– where independents still outperform the big players
– and what’s keeping both leaders optimistic, even in a tough market
If you work in or alongside the independent seed sector, this conversation is worth your time. Grab a coffee, hit play, and hear directly from the leaders helping shape what comes next.
