b'CONTENTS / INTERNATIONAL EDITION 2024Features,continued Columns32 Seed Innovation Challenge06 From our DeskWinner Announced fromWelcome to the Netherlands, the Silicon Valley of Seeds.Global FieldA patented 3D phenotyping solution28 People-Powered Leadershipwas chosen the 2023 winner ofThe New Seed World is All About YOU!Seed Innovation Challenge. The real winner of the Challenge, however, is80 Giant Viewsthe entire global seed industry. The solution to ags biggest problems? Start with a seed.34 Gene Editing: A New Revolution In Plant BreedingCrop improvement must play a large part in meeting the many challenges coming at agriculture.40 Ssshh! A Quiet and Unexpected Transgene Mystery is Happening in Plant Sperm CellsSilenced genes could pose a significant obstacle in plant reproductive research. 48 6848 Lupin Leaps ForwardWell-established in Europe and Australia, this protein powerhouseSpecial Sectionscrop has gained a foothold in Canada. Is the U.S. next? 26 Content from APSA64 Plant Breeding for Climate46 INSIDERSChangeNitrogenProblems tackling an issue in your business? Cant seem to find Management a creative solution? Our INSIDERS are here to provide advice, About half of the fertilizer used intackling problems from social media to seed sizing to stewardship.the United States goes to grow corn crops.52 Content from Seed World Canada68 Sustaining Latin Americas Coffee Heritage Takes CooperationThe reputation as the worlds topIn Every Issue On The Coverproducer of this beloved caffeinated beverage is made possible through72 Strategy Jaap Mazereeuw, CEO of Enza important sustainability efforts. Digital agriculture isZaden and chairman of the helping mitigate theNational Organizing Committee effects of extremefor the ISF World Seed Congress.weather. Photo: Enza Zaden76 World Status78 Industry News2/ SEEDWORLD.COMINTERNATIONAL EDITION 2024'