Seed World

Getting in the Fight: Q&A with Todd Martin


martinTodd Martin, CEO of Independent Professional Seed Association, shares about challenges for 2018 and fighting for his members.

Seed World: What’s your favorite book on your shelf?
Todd Martin:
John Adams by David McCullough

SW: Favorite type of music?
My dad exposed me to classical music when I was very young, so I have really developed a taste for all music. However, I do love classic rock (too many years riding the Harley with an iPod) and certain more modern country. I will tell you I have a thing for Adele. Geez, that British Gal can sing.

SW: Best way to spend a Friday night?
Hanging with my wife Marti – doesn’t have to be anything special – spending time in the kitchen cooking with her can be fun!

SW: How did you get into the seed industry?
I came to the seed industry a bit later in my ag career, only getting very active in 2003. That was through Cotton and management of the VipCot Project at Syngenta. By 2006, I was branching into Corn and Soybeans and completely sold on the idea that everything starts with the seed.

SW: What is one thing that IPSA can offer its members that’s different from other companies?
From an Association standpoint, IPSA is a bit different from other trade associations in that we focus on creating a sustainable value for our members. Whether forming specific business offerings, developing discount programs, or creating services that can be shared between members, our focus is value creation.

SW: What personality trait do you think is important when working with IPSA members?
Tenacity is one big trait to have when working for IPSA Members – fighting for them every day and never giving up. Get your thick skin on and get in the fight.

SW: What is the biggest challenge for IPSA in 2018?
Our biggest challenge in 2018 continues to be the Ag Consolidation and the effect on seed companies and licensing. And no doubt the challenge thrown on seed companies from outside disruptors regarding the licensing of genetics is a challenge we need to meet head on. Both of these challenges can have an effect on Independent Seed Companies and ultimately reduce competition at the farmer level.