b'You Have 15 Seconds TOM GREAVESto Be Successful in PRESIDENT, PITURA SEEDStom@pituraseeds.cathe Online World@tpgreavespituraseeds.caTHE AVERAGE WEBSITE user will give you 15 seconds to share something that engages them or catches their attention. Otherwise,We Needed High Capacity theyre going to bounce and leave the page.So how do you keep this from happen- Without Sacrificing Quality. ing? Define your websites purpose: Is itHeres how we did itinformational only or do you also want it to help fill your lead funnel? Know your audience: What prob- WHEN WE BUILT our new seed plant back in 2019, one of the first lems do they want to solve? What words orconversations I had was with Rod Cockerline at Nexeed. We had a phrases might you audience be searching for? vision to build a brand-new facility for pedigreed seed with a highResearch your competition: How docapacity and also high qualitya sought-after combination.they present information? What products orWhen I think back to 2017, its amazing how much has services do they focus on? changed. Back then, we were processing seed in a facility that had Good website content is content that hasbeen continually upgraded over the years, but that was built in been optimized for search engines. Search1950. It was a different time, and while its fun to look back on the engine optimization (SEO) helps users findpast with nostalgia, we could see the opportunity ahead and knew your site using the keywords and phrasesit was time to upgrade.that your audience is searching for. ThereIn coming up with our vision, we were faced with a big chal-are some elements to employ to ensure yourlenge. Anyone in seed processing knows when you increase your content and website stays audience friendly. throughput, quality can be the first thing to suffer if youre notEducate, Rather than Sell: By provid- careful. We wanted to maintain quality and ensure ease of opera-ing useful, informative content, you can settion with the equipment.yourself apart as a trusted leader and expert. Not only did we do that, with Nexeeds help we built the newLeave Breathing Room: Break yourplant in six monthssomething people said couldnt be done.text up by using lists, small paragraphs, andI love telling that story because it shows how forward-thinking good headings.Manitoba is when it comes to seed processing and the plant-basedBe Clear and Concise: Technical lan- protein sphere, and what can be done when you build a facility guage has a time and a place but be sure tothe right way.use it strategically.Manitoba is helping usher in a plant-based protein renaissance. High-quality website content is onePlant-based protein is big business, and theres no room for error. of the best strategies to get traffic to yourAs more Canadians adopt alternative eating habits, the seed indus-website and traction for your products ortry is watchingand seeing opportunity.services. By taking the time to plan andOur company, based in Domain, Man., has partnered with investing to develop good content you willMerit Functional Foods and Protein Industries Canada to develop not only get found, but youll also estab- high-quality pea and canola proteins which will bring additional lish yourself as a trustedopportunities to western Canadian farmers.expert to do businessWell utilize our new seed cleaning plant to develop a set of with. cleaning standards to achieve optimal protein and quality levels for canola and peas. Second, well source and test varieties to deter-mine which have the best agronomic fit for growers in Western Canada, while meeting the quality needed for this application.AIDEN BROOK We couldnt have done this without a visionary partner like BUSINESS DEVELOPMENTNexeed who could help make it happen. Its an example of how MANAGER, SEED WORLDworking with the right partner can help you create something that GROUP defies all expectations.abrook@seedworldgroup.com Defying expectations is one of my newest mantras in business,@SeedWorldGroup and its something that our industry partners like Nexeed share seedworldgroup.com with us.JULY 2022 GERMINATION.CA 23'